Privacy Policy

Introduction

Serene Cove respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect information about our guests and website visitors.

This policy applies to all interactions with Serene Cove, including our website, consultation services, stay coordination, and any communication channels.

Last Updated: December 2025

Information We Collect

We collect information that you provide directly to us, as well as certain information automatically when you interact with our services.

Contact Information

• Name and contact details (email, phone number, address)
• Emergency contact information
• Communication preferences

Stay-Related Information

• Accommodation preferences and requirements
• Dietary restrictions and food preferences
• Activity interests and physical considerations
• Special occasions or celebration details

Usage Data

• Website browsing activity and page views
• Device information and IP address
• Cookie data (see our Cookie Policy)
• Communication records with our team

Payment Information

• Billing details for service payments
• Transaction history

Note: Payment card details are processed through secure third-party payment processors. We do not directly store full credit card numbers.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Contract Fulfillment: Processing is necessary to deliver the services you have requested
• Legitimate Interest: Processing serves our legitimate business interests while not overriding your rights
• Legal Obligation: Processing is necessary to comply with applicable laws and regulations

How We Use Your Information

We use collected information for the following purposes:

Service Delivery

• Conducting consultations and understanding your preferences
• Coordinating stays and booking experiences
• Providing personalized recommendations
• Managing dietary requirements and accessibility needs

Communication

• Responding to inquiries and providing support
• Sending booking confirmations and updates
• Sharing relevant information about your stay

Service Improvement

• Analyzing feedback to enhance our services
• Understanding usage patterns on our website
• Improving our consultation and coordination processes

Legal Compliance

• Meeting regulatory requirements
• Maintaining records as required by law
• Responding to legal requests

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Active Guest Data: Retained during your stay and for two years after to support potential return visits
• Financial Records: Maintained for seven years to comply with tax and accounting regulations
• Communication Records: Kept for three years for service quality review
• Marketing Consent: Maintained until you withdraw consent or after three years of inactivity

When data is no longer needed, we securely delete or anonymize it.

How We Protect Your Data

We implement appropriate technical and organizational measures to protect your personal information:

• Encrypted data transmission using SSL technology
• Access controls limiting staff access to necessary information only
• Regular security assessments and updates
• Secure password policies and authentication procedures
• Staff training on data protection responsibilities

In the unlikely event of a data breach affecting your personal information, we will notify you and relevant authorities as required by law.

Your Rights

Under applicable data protection laws, you have the following rights regarding your personal information:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us at [email protected].

Third-Party Services

We work with third-party service providers who may process your data on our behalf:

Analytics Providers

We use analytics services to understand website usage and improve user experience. These providers may collect information about your visit using cookies and similar technologies.

Payment Processors

Payment information is processed through secure third-party payment gateways. These providers maintain their own privacy policies and security measures.

Communication Tools

We use email and messaging platforms to communicate with you. These providers process data according to their privacy policies.

Booking Partners

When arranging external experiences, we may share relevant information with activity providers, restaurants, and transportation services as necessary for service delivery.

All third-party providers are carefully selected and required to maintain appropriate data protection standards.

International Data Transfers

As we operate primarily in Singapore, most data processing occurs within Singapore's jurisdiction. When data must be transferred internationally (such as to cloud service providers), we ensure appropriate safeguards are in place:

• Transfers to countries with adequate data protection regulations
• Use of standard contractual clauses approved by relevant authorities
• Ensuring recipients maintain appropriate security measures

Cookies and Similar Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyze site usage. For detailed information about our cookie practices, including how to manage your preferences, please see our Cookie Policy.

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify active guests via email if changes materially affect how we handle their data
• Post a notice on our website for a reasonable period

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions about this privacy policy or how we handle your personal information, please contact us:

For data protection inquiries specifically, please email [email protected] with "Data Protection" in the subject line. We aim to respond to all privacy-related inquiries within 7 business days.